top of page
作家相片YU ZHOU

Utopia 13 - The brand

Brand name

node

Inspiration

A social network is a social structure made up of many nodes. Nodes are usually individuals or organisations, and social networks repre-sent the various social relationships that link people or organisations from casual acquaintances to closely knitted ones.

Node represent both individuals and the organisations formed by individuals. I think individuals can be anyone, including people with congenital colour vision ilness, and these people are also important elements that make up the society we now live in. We are closely

related to them without distinction. It is with them that the social network is complete.

Brand story

In 2179, in a remote town in Scotland, no one defined colour, no one knew what the real colours of the world really were. Everyone lived in their own intuition when it came to colour, and different people with different per-spectives had different interpretations when it came to seeing everything in the world. One day an outsider came in and insisted that the colours of the world were coloured. His blatant statement caused a stir in the town and that day a mysterious organisation was born. This organisation promotes the idea that the world as we see it can be just blue, or no red, or even just black and white,and that anyone needs to accept whatever colour is defined in everyone's eyes.









1 次查看

最新文章

查看全部

Comentarios


bottom of page