Utopia 11 - Interview 3 + SWOT

Reasons for negative emotions

Case study: UNO® ColorADD (consider releasing or not)

In 2017, Mattel Public announced the launch of its newest deck, UNO® ColorADD, the world's first card game for colour-blind people of all ages. Based on three graphic symbols representing the three primary colours, the cards of each colour are supplemented with specific shapes that have been set to help colour blind people identify colours and which visually illustrate the logic of their colour production.

SWOT:

S:

Broader target audience, extending to colour vision impaired groups

Specific shape and colour combinations for improved recognition

W:

Visual and functional

Unique cultural identity

O:

Huge market prospects

No leader

Innovation in content

T:

Competition from similar brands

Specific graphics have substitutability

SO:

Expanding the target market through a proprietary colour coding system, using inclusive and non-discriminatory language, to continuously meet the diverse needs of users.

WO:

Continuing the brand's distinctive character and utilising its unique cultural background to enhance market research and strengthen the brand culture.

ST:

Continue research and development to improve competitiveness and increase the scalability of pattern shapes to meet the possibilities of future derivative products.

WT:

Enhance the richness and clarity of specific patterns to promote inclusivity and provide a good user experience.