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作家相片YU ZHOU

Agency 1 —— Manifesto

已更新:2021年12月1日

When our six girls: YU ZHOU, YIXUAN ZHOU, YUYING LUO, WENYA CAI, HUANCHEN SUN, and XINYU ZHANG created an agency, we decided to make a manifesto based on the current trends and problems of the times.



We looked through the influential and reference-value agency's manifesto in the past few decades, and we decided to focus on the aspects of the environment and human.


Ocean pollution


Overexploitation


Aging population


Modern mental illness


climate change


racism



(1)Aging population + psychological problems + social epidemics + charity + climate change

(2)People's excessive pursuit leads to ecological imbalance. + Mental health of modern people. + Stop and cure

(3)Cultural diversity + environmentalism

(4)Spiritual freedom

(5)Equality and understanding


For the above problems, we want to convey temperature and warmth to all corners of the world, so we make the theme as "temperature".


first sketch about theme and manifesto

"Definition of temperature | Dictionary.com". www.dictionary.com. Retrieved 2021-08-25.

Temperature (/ˈtɛmpərətʃər/tem-per-uh-cher) is a physical quantity that expresses hot and cold.

Usually the word "temperature" is used as a noun, but when we regard it as the subject of our agency, it also means a verb, and we want to convey a positive energy. This positive energy can make the people we target feel warm and no longer feel lonely; it can make our design have the meaning and value of communication.


sketch about manifesto


We believe that with the rapid development of society, it is very important to pay attention to and face people's inner world. We hope that our design can help improve the increasingly common psychological problems such as depression and anxiety, alleviate everyone's inner anxiety, fear and sadness, and give a warm tone to the society.


In the field of design, we should not ignore every living individual. Design should give people equality and understanding to help more people get out of trouble. We hope that people of all genders, identities and ages can have equal rights to enjoy the colorful world.


Too much ‘temperature’ is still needed by the world to nourish, and I believe that design can give it ‘temperature’.


Modification process




Final confirmation

This is a sub-page for quotes by Luke Skywalker that have previously been Quote of the Day.
Luke: "Then I am alone. I am the last of the Jedi."
Obi-Wan: "Not the last of the old Jedi, Luke. The first of the new."―Final exchange of Luke Skywalker and Obi-Wan Kenobi[src]

n this materialistic world, everyone in the blind pursuit of money and power, ignore the most core and basic our survival homeland and people who walk with us. We believe that design should focus on the environmental problems, and be conducive to the sustainable development. At the same time, we pay attention to people's common psychological problems and try to give a warm tone to the society. We should not ignore every living individual and should give people equality and understanding. We hope that people of all genders, identities and ages can have equal rights to enjoy the colorful world.


"Temperature" not only points to issues such as the temperature of the earth and global warming, but also shows that we hope that in this society, there can be warmth between people, and we hope that everyone can be “enthusiastic”.


We, as graphic designers, will take the ‘temperature’ as our standard: "I should cool myself down when I am given a design job that is rewarding but not positive" and "I should warm others with my design.”


We must create a harmonious development mechanism between people, society and the environment.


We have to shift the responsibility of design. We lead the whole of humanity to share the responsibility of environmental protection. We want our designs to lead people to live more sustainably and try our best to change our environment.


Not only that, but we also push design to be more humane. We hope to transfer warmth through design, establish a connection between life and life, promote co-existence and mutual help between people.


We realize that we are not the last of the Jedi, but the first of the new.



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