The agency's logo is the part that we have modified the most. Everyone has their own ideas and creativity.
My mindmap：
I think a dynamic logo is more visually appealing than a static logo, and can add agility to the interface of our website.
Static logo I made:
The first draft of the logo about agency
After a group discussion, we discussed and decided to use the Celsius symbol as a source of inspiration. Because the symbol of degrees Celsius is widely known, it spreads widely.
The symbol ℃ is a typical representative of "temperature". This temperature requires designers to cool down temperature for bad issues. At the same time, heating up the temperature for design, bringing more warmth to the society. The logo shape symbolizes the diffusion of temperature, and it is residual temperature that illuminates all corners of the world. We hope that the logo can convey the values of our agency and make more people feel love and warmth.
After group discussions and teachers’ suggestions, we have always felt that the "C" in our current logo is visually too eye-catching, but it affects the overall visual sense of the logo.
Modify again
We decided to use the word "temperature" for the logo design.
Final work
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