Regarding the pollution of fast fashion, we only know the general situation, so I conducted research on the origin and development behind it. As the main force of the team's research, I am committed to starting from the fundamental problem and understanding the origin. I think this is so as to help me investigate the root cause of pollution caused by fast fashion in the future.
First, I started with five Ws and one H to investigate the background of fast fashion.
what —— definition
Fast fashion is a term used to describe a highly profitable and exploitative business model based on replicating catwalk trends and high-fashion designs, mass-producing them at low cost. The term fast fashion is also used to generically describe the products of the fast fashion business model.
when
Before the 1800s, fashion was slow.In the late 1990s and 2000s, low-cost fashion reached a peak.Now everyone can buy fast fashion clothes at any time.
where
worldwide
why
Industrial Revolution ——new technology—— sewing machine, textile machines, ready-made clothing factories and mass production of clothes—— All of this resulted in clothes becoming cheaper, easier and quicker to make.
World War II—— the trend of more functional styles and fabric ——the standardized production of clothes.
1960s and 1970s ——cheaply-made clothing ——as a form of personal expression.
In the late 1990s and early 2000s——became a booming industry in America
who
fast fashion retailers—— zara、H&M、Topshop and Primark took over high street fashion
How
fast fashion retailers—— samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand.
shoppers——get the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity and then, sadly, discard them after a few wears.
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